For this brief, I chose to target a sports retailer called Route One
as the shop has a trendy but unique vibe. They combine the
best of skating culture and street fashion to help a diverse range
of voices be heard. The skating subculture values creativity,
risks, and freedom, which highlights Route One’s target
audience and type of customers.
The event I went with was Valentine’s Day. Having never created
work for this annual event, I wanted to step out of my comfort
zone and demonstrate another style of illustration.
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